George Rubin

George Rubin , Chief Commercial Officer

Mr. Rubin joined Loop in 2020 as Managing Director, Commercial Strategy, and then as Chief Commercial Officer.

He is a seasoned technology industry executive with the unique combination of a strong scientific background and in-depth, hands-on experience in building sales, business development and marketing organizations.

As Co-Founder, Vice President and subsequently President of Day4 Energy Inc., Mr. Rubin was instrumental in developing a strategic vision and directly responsible for executing the corporate development plan. This included including growing company operations from a research and development start-up in 2003 with a total of five staff, to 265 employees and sales in excess of $350 million in seven years.

As CEO of Heliotrope Technologies Inc., Mr. Rubin developed a minimum viable product strategy, early adopter customer base and ultimately a sales pipeline in excess of $40 million in under two years.